Shipping second-hand clothes often means improvising, and cereal boxes became Gen Z’s go-to.

So Depop teamed up with Kellogg’s to make it official: turning cereal boxes (and every other Kellogg’s package) into ready-to-ship parcels for Second Hand September.

From grocery stores to city streets, and even OOH made from cardboard, we gave packaging a second life, and helped Gen Z ship sustainably, one box at a time.