Hellmann's Shoe Shiner
Team:
Francesco Cabassi
Web design,development
Web design,development
Client:
Hellmann's
Mango
Mango
Fashion
Fashion
Nike Air Force 1 is Gen Z’s favorite shoe, but yellowing leather ruins the vibe.
Enter Hellmann’s Shoe Shiner: a clever solution that spreads mayo-yellow to fix uneven shoes and save sneakerheads from embarrassment.
From billboards to Nike SNKRS Day, to pop-up trucks at SneakerCon and beyond, Hellmann’s went from saving food to saving kicks, one spread at a time.
Nike Air Force 1 is Gen Z’s favorite shoe, but yellowing leather ruins the vibe.
Enter Hellmann’s Shoe Shiner: a clever solution that spreads mayo-yellow to fix uneven shoes and save sneakerheads from embarrassment.
From billboards to Nike SNKRS Day, to pop-up trucks at SneakerCon and beyond, Hellmann’s went from saving food to saving kicks, one spread at a time.
Nike Air Force 1 is Gen Z’s favorite shoe, but yellowing leather ruins the vibe.
Enter Hellmann’s Shoe Shiner: a clever solution that spreads mayo-yellow to fix uneven shoes and save sneakerheads from embarrassment.
From billboards to Nike SNKRS Day, to pop-up trucks at SneakerCon and beyond, Hellmann’s went from saving food to saving kicks, one spread at a time.
