Second Hand Boxes

Second Hand Boxes

Second Hand Boxes

Service:

Francesco Cabassi, Gladis Andrea Cabrero Castillo

Francesco Cabassi, Gladis Andrea Cabrero Castillo

Francesco Cabassi, Gladis Andrea Cabrero Castillo

Client:

Depop

Depop

Depop

Award:

D&AD Graphite Pencil Winner

D&AD Graphite Pencil Winner

D&AD Graphite Pencil Winner

Shipping second-hand clothes often means improvising, and cereal boxes became Gen Z’s go-to.

So Depop teamed up with Kellogg’s to make it official: turning cereal boxes (and every other Kellogg’s package) into ready-to-ship parcels for Second Hand September.

From grocery stores to city streets, and even OOH made from cardboard, we gave packaging a second life, and helped Gen Z ship sustainably, one box at a time.

More works

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