In film, whiskey is more than a drink, it’s a symbol. But actors have been faking it for decades.

To launch its non-alcoholic whiskey, Jim Beam stepped in as Hollywood’s ultimate wingman, helping stars deliver more authentic performances.

Debuting during the Golden Globes, with redesigned labels honoring iconic scenes, the campaign made its way from streaming platforms to Hollywood Boulevard.

Jim Beam. The Hollywood Whiskey. Now starring in real performances.